For Affiliated Providers Only

This page, the Logo & Advertising Guidelines and these brand assets are for use by Southern Cross Affiliated Providers only.

If you are not an Affiliated Provider you need to go here.

Logo & Advertising Guidelines

Intro

Some things you need to know.

Guidelines Intro

The purpose of the Affiliated Provider logo is to identify your facility/practice as one that is affiliated to Southern Cross Health Society for selected services. The logo can be used in the advertising and promotion of those services in a range of media - including newspaper advertising, websites, signage and brochures - in accordance with these guidelines.

Please remember, when using the logo in your advertising and marketing it should not compete with, be larger than, or sit right next to your facility's or practice's logo. Your brand should remain prominent.

In these guidelines, "logo" means the Southern Cross Health Society Affiliated Provider graphic device set out in this document.


ACCESSING THE LOGO

You will need to register and agree to the terms of the End User Licence Agreement, including to use the logo in accordance with these guidelines. You can then provide the logo to your suppliers (eg graphic designers, sign-makers) to incorporate in work done on your behalf, but you remain responsible for complying with the terms.

APPROVAL FOR USE OF THE LOGO

Please ensure that you seek Southern Cross approval for use of the Affiliated Provider logo before your material is published or produced. You can do this by contacting us using the details on the back page of these guidelines.

FURTHER ADVICE ABOUT USING THE LOGO

After reading these guidelines, if you require further assistance or clarification about how to use the logo, please contact us (details on back page).

Logo

Different versions of the logo are available.

Logo and Logo Variants

The logo should not be changed in any way. It is available in a variety of formats to ensure the best resolution and colour reproduction in different media.

The black and white version can be used where colour reproduction is unavailable.

There are four different variants available:

Horizontal Logo

Vertical Logo

Black and White Horizontal Logo

Black and White Vertical Logo

Min-size/Clearspace

The smallest size you can use the logo at.

Minimum Size

For best reproduction and legibility do not produce the Primary logo any smaller than 32mm in width and 16mm in height (150px in width and 75px in height on screen).

Clearspace

As it has been designed to be ‘badge-like’ the logo does not require clear space. It can sit on coloured, textured or photographic backgrounds.


When to use

Situations and examples of when it is appropriate to use the Affiliated Provider logo.

When to use the logo

The logo can be used when promoting those services that are provided to Southern Cross members through an Affiliated Provider agreement. Examples might include:

  • a page on a practice's web site that promotes a specific service covered by an AP agreement
  • a newspaper advertisement that promotes a specific service covered by an AP agreement.

The logo can also be used when promoting your facility/practice as a whole, provided that the majority of your services are provided to Southern Cross members through an Affiliated Provider agreement.

Examples might include:

  • the home page or "about us" page of a hospital website, where that hospital is a party to an AP agreement covering a range of services
  • an advertisement promoting a range of services offered at a facility/practice, the majority of which are provided through an AP agreement
  • signage, window decals or counter-top signs at your facility/practice.

Remember, even in these instances the logo should be appropriately sized so that it is not larger or more prominent than your own facility/practice logo. And, where practical, accompanying wording on a web page or advertisement should state:

[Practice/facility name] is an Affiliated Provider to Southern Cross Health Society for <service1>, <service2> and <service 3>.

Or

[Practice/facility name] is an Affiliated Provider to Southern Cross Health Society for selected services.

Under no circumstances should the logo be used in any context that states or implies that specific services are available to Southern Cross members under an Affiliated Provider agreement when that is not the case. Advertising should not mislead Southern Cross members in this way.

Please ensure you contact us for approval BEFORE you produce any brochure or signage, or publish any advertisement or webpage, on which the logo is to appear.

Website

Press Advert

DO NOT

The logo should not be misused in any way.

Logo Don'ts

The logo should not be misused in any way. Here are some examples of what NOT to do


Do not change the words in the logo.

Do not change the fonts.

Do not change the colours.


Do not use the logo at an angle.

Do not change the design.

Do not change the scale of the Southern Cross symbol relative to the blue square.


Do not create your own device to represent your Southern Cross relationship.

Do not put a box or key line around the logo.

Do not attach or combine the logo with any other logo device.

Colour

Our colour pallette

Colours

The brand colour palette is dominated by white space for a crisp, modern look. SKYBLUE is our core brand colour.

Whenever possible, use Hostmann- Steinberg (HS) 'Southern Cross Spot' colours for consistency.

Charcoal and Black are only used for text purposes. Charcoal can be used instead of black for a softer, more human appearance.


 

SkyBlue

SPOT U HS Southern Cross SkyBlue Uncoated
SPOT C HS Southern Cross SkyBlue Coated
CMYK U 80.30.0.0
CMYK C 75.30.0.0
RGB 48.147.204
WEB #3093CC

 

Cyan 20%

CMYK 20.0.0.0
RGB 199.234.251
WEB #C7EAFB

 

Black

CMYK 0.0.0.100
RGB 0.0.0
WEB #000000

 

Grey

CMYK U & C 0.0.0.20
RGB 208.209.211
WEB #D0D1D3

Typeface

Our chosen Typeface and Fonts.

Typeface

Omnes has been chosen as our brand typeface due to its crisp forms which strike a balance between being professional and 'human'. It has a vast family of typefaces, which offer design flexibility.

Arial is our typeface for HTML and word processing where Omnes is unavailable.

Radio Advertising

Additional guidelines for radio advertising.

Additional guidelines for radio advertising

GUIDING PRINCIPLES OF RADIO ADVERTISING

Radio advertising which refers to your affiliation with Southern Cross Health Society should relate to the services provided under your Affiliated Provider agreement. For example, "[Practice / facility name] is an Affiliated Provider to Southern Cross Health Society for [contracted services]".

APPROVAL OF RADIO SCRIPTS

Please ensure you send your radio advertisement scripts for approval by Southern Cross prior to recording. You can find our contact details here.

FAQs

What is an Affiliated Provider?

Affiliated Providers include surgeons, specialists and facilities who are contracted to provide Southern Cross members with certain procedures at agreed prices. Learn more here.


Can I use my existing login credentials?

This is a completely new website so your existing Southern Cross or BrandFM login credentials will NOT work here. Unless your user account has been setup by Southern Cross, you will need to register.


Do I need to request permission for each use of the Affiliated Provider logo?

Permission is required for each use of the Affiliated Provider logo, as indicated when you go to download. Please complete the 'access request form' to request permission. Ensure that you seek Southern Cross' approval for use of the Affiliated Provider logo before your material is published or produced.


How do I use the Affiliated Provider logo correctly?

Please follow the brand guidelines for using the Affiliated Provider logo. The brand guidelines are available to download here.


Can I modify or reuse elements of the Affiliated Provider logo to fit with the style of my own branding, website or printing?

You may not modify or break apart elements of the Affiliated Provider logo in any way, such as by changing the design or colour. You may scale the size of the logo, provided you use the appropriate file format for scaling, and adhere to the clear space and minimum size guidelines. Refer to the brand guidelines for full instructions on how to use the Affiliated Provider logo correctly.


What is the difference between the logo formats?

  • CMYK coated* is suitable for when the logo will be printed on coated stock, eg magazine.
  • CMYK uncoated* is suitable for when the logo will be printed on uncoated stock, eg newspaper.
  • RGB is suitable to use for the web, television, emails and presentations.
* Note: the skyblue colour of the logo prints differently on coated and uncoated stock, so make sure you select the correct format for your print type.

What does it mean to bookmark?

Bookmarking saves files to your bookmark folder, for you to access later. You can also download your bookmarked files in one go.


Can I use the Southern Cross logo I found elsewhere on the web?

No. You should only use the official Affiliated Provider logo available from this website.


I still can't find what I'm looking for. How can I get in touch with someone?

If you have a question that isn't covered in these FAQs, please contact us.


This is a great service, can we get this for our own brand?

This website was designed and developed for us by e-see®. Please contact them for more information.